KVINFO’s work is informed by an intersectional and norm-critical perspective. Gender cannot stand alone. Age, socioeconomics, race, ethnicity, geography, sexuality, religion, and other markers of difference also affect people’s lives and make a difference. It is called intersectionality. We are critically observant of the ways in which norms make a difference and potentials are realised. 
During this strategic period we have had a special focus on four transversal priority areas which are all linked to gender in our work. 

Girls, boys, men, and women

De facto gender equality can only be accomplished if both genders participate. The contemporary discourse on gender equality unites and addresses the challenges pertaining to the opportunities and rights of women, men, girls, and boys. We cannot separate the issues – nor should we. 
Gender equality requires an awareness of the many different kinds of men and women, girls and boys, and of the plethora of different masculinities and femininities. To KVINFO, boys and men are not only a target group or a field of interest. They are also important actors in the efforts to achieve gender equality in Denmark and abroad. 

Children and young people

In the lives of children and young people, at home and in the nurseries and kindergartens, in school and among friends, gender is usually very significant, but often in new and surprising ways. Children and young people are both inheritors and creators of gendered culture, norms, and expectations. This is where our future society is forged. 
KVINFO intends to centre the lives, opportunities, and rights of children and young people. Together with them, we will inform and spark debate about gendered stereotypes and gender equality in Denmark and abroad. 

Ethnicity and race

The question of gender equality is constantly being challenged by societal development. Gender is interwoven with other markers of identity and difference, such as race and ethnicity. At KVINFO, we wish to challenge the norms and prejudices vis-à-vis the significance of gender to minority groups as well as the majority. Through our awareness of and work with gender diversity, race, and ethnicity, KVINFO strives to make a concrete difference in order to drive society in a more progressive and diverse direction. 
KVINFO wishes to help ensure that everyone - regardless of gender, race, and ethnicity - may realise their life potential and participate in society on equal terms without having prejudice and negative expectations hamper personal fulfilment, influence, or autonomy.

Socioeconomics and geography

The gender equality debate is not reserved for the privileged or well-educated population. KVINFO strives to make gender equality efforts relevant and engaging in all of Denmark and to all social segments. 
Targeting the areas that hold the biggest gender equality challenges is a central value that also informs KVINFO’s international endeavours.